Marketing Communications In A Comprehensive And Integrated Manner

Question: Discuss about the Marketing Communications In A Comprehensive And Integrated Manner. Answer: Introduction Marking and campaigning of any products or services have a key role to play in enhancing its sale or decreasing it. Tourism is an essential sector and is one of the main backbones of the economy. Tourism and its services need to be promoted effectively, such that it can attract thousands of tourists. Australia is one of the most famous tourist destinations of the world. The serene beauty of Australia attracts thousands of tourists from all over the world. However, promotions of the tousrism of Australia have to be done, such that it reaches to people all over the world. One of the most effective media of promotions is the television advertisements (Horner and Swarbrooke 2016). This assignment highlights the importance of promotions and marketing of the tourism products, along with the use of television advertisements, as a mode of marketing. The effectiveness of the television advertisements is also critique in this assignment. The campaign planning approaches are also highlighted in this assignment. Critique One of the most traditional media of promotion and marketing campaign is the television. Before the advent of Internet or various social media, television was the major way of promotion of the products and services (Dolnicar and Ring 2014). The promotion of tourism of Australia is done using television media. Since televisions are one of the common gadgets that people all over the world has, hence the reach of television could be considered to be virtually worldwide (Mistilis et al. 2014). Two of the most popular brands of Australian tourism are Tasmania Expeditions and Contiki. Both of these brands are the major operators in Australia (Goodall and Ashworth, 2013). The brands have a high promotional approach and strategies using various media such as television, print media as well as direct emails (Hall 2013). However, since promotions using televisions are a traditional way of marketing and promotion, hence it is used widely (Zeng and Gerritsen 2014). The communication objectives a re clearly mentioned, along with the target customers. The objectives of both these promotional brands are to promote tourism of Australia, along with attracting more foreign tourists (Horner and Swarbrooke 2016). The targets markets of both these companies are the elite people as well as the frequent travellers who are have the quest of travelling (Horner and Swarbrooke 2016). The marketing of the tourism products and services of these two brands are effective. The people, who are looking from a travel around, to explore Australia, might choose one of these two brands, as their travel partner (Zeng and Gerritsen 2014). The effectiveness of the promotional television advertisements lies in the facts that television has a wide access to people all over the world (Mariani et al. 2014). Hence, television could be used effectively as a promotional media, to reach the maximum of the people. Moreover, since the television advertisements are in motion, hence it is more appealing (Hall 2013 ). The people are able to get the actual look and feel of the tourism of Australia, and hence they are attracted (Dolnicar and Ring 2014). Using a static media for marketing and promotions is not as effective as that of the television advertisements. However, one of the major drawbacks of the television advertisements is that they come with a statutory warning. Thus, the viewers cannot believe upon, anything that is shown in the advertisements. Moreover, the advertisements are often misleading (Zeng and Gerritsen 2014). The discounts and the offers that are shown in the television advertisements are often not true and there are certain clauses to get the offers (Goodall and Ashworth, 2013). However, those clauses are not mentioned in the television advertisements. Thus, the television advertisements come is an attractive package; however, they are often misleading (Hingtgen et al. 2015). Moreover, the endorsements of the celebrities are also misleading, since they themselves, do not use those products (Hays et al. 2013). Moreover, the queries of the tourists are often not answered through the television advertisements (Mariani et al. 2014). Thus, the effectiveness and the motive of promotions and campaigns are thus lowered with t he use of the television advertisements (Zeng and Gerritsen 2014). One of the essential components of marketing is the effective use of the marketing mix. The marketing mix has seven components, which are essential, while marketing activities are initiated. The components of the marketing mix are as follows: Price: The prices of the products have to be low and reasonable, such that the potential customers could be attracted to use the services and the products (Dolnicar and Ring 2014). Place: The place, where the tourism products and services are available, is essential to attract more customers (Morrison 2013). The availability of the tourism services includes online portals, tourism fairs as well as in-store. The ease of accessibility is essential for the enhancement of the sales. Promotion: Promotion through the television media is important and has a major role to play in promotion of the tourism products and services (Zeng and Gerritsen 2014). Product: The tourism products and services that are offered by the two companies should be appealing and attractive to the potential customers. The attractiveness of the products increases the chances of attracting more customers (Horner and Swarbrooke 2016). The tourism products include stay at good hotels, hood food, along with an unique travel experience. People: The people or the target market has a major influence on the promotion of the tourism brands. The offers should be attractive and according to the requirements of the customers. The people also include the employees of the tourism brand, whose efforts and diligence ensures that the promotional activities could be carried out successfully. Physical evidence: The physical evidence includes actual feel of the experience that both the companies, have to offer to its potential customers (Hingtgen et al. 2015). The physical evidence are important, as the experience of the previous customers could be used effectively, for further promotions. Process: The process highlights the stages that the tourism company has to go through, in order to give the tourists, a memorable experience (Horner and Swarbrooke 2016). The process that leads to the success of the promotions have to be undertaken, such that the effectiveness of the marketing mix could be experienced. All the elements of the marketing mix have to be given adequate importance, to ensure effective marketing and promotional activities (Hays et al. 2013). Moreover, the promotions using the television advertisements are effective, as the potential customers are able to see the actual video of the places, that they are planning to visit (Zeng and Gerritsen 2014). Thus, the television advertisements are much more effective as a promotional media, rather than the direct emails or print media. The use of television advertisements is effective and important for the promotion of the tourism products, in order to enhance the tourism of Australia. Moreover, it is important that the advantages that the television advertisements are offering should be used effectively to enhance the tourism of Australia (Horner and Swarbrooke 2016). Discussion The brands Tasmania Expeditions and Contiki have been widely using the promotional approaches and the campaign strategies. Both these brands have been regularly participating in the travel fairs, along with their television advertisements (Dolnicar and Ring 2014). The travel fairs attract thousands of tourists and they are able to get a clear idea about the travel they are planning (Mok et al. 2013). Moreover, all their queries are also answered face to face, while the brands interact with the potential tourists. The selected two brands Tasmania Expeditions and Contiki, appears to be using the elements of campaign planning approaches (Goodall and Ashworth, 2013). The planning of the campaigns and the steps that are needed to be taken, in order to make the campaign a success is important (Horner and Swarbrooke 2016). The budget of the campaign has to be fixed and allocated (Zeng and Gerritsen 2014). A unique selling proposition, USP, needs to be selected, that will attract the custome rs, along with ensuring that the promotional events are different from the conventional ones. Conclusion Marketing and promotion has a key role to play in enhancing the sale of tourism and the tourism products. The two most famous tourists brands being Tasmania Expeditions and Contiki, uses the television media, in order to promote the services and the products sold by them. Since Australia is one of the most famous and attractive tourist destinations of the world, hence effective promotions of this are significant for the economy of Australia. The Australian government has also taken various initiatives to promote the Australian tourism. The Australian government facilitates monetary funding and promotional activities, such that the country is able to promote its tourism. With the effective promotional events, more foreigners will be attracted to the tourists destinations of Australia, thus enhancing the economy of the country that is largely dependent on tourism. Thus, the importance of the promotional activities has been highlighted, along with the various initiatives that need to be taken, in order to ensure the success of the promotional activities. References Dolnicar, S. and Ring, A., 2014. Tourism marketing research: Past, present and future.Annals of Tourism Research,47, pp.31-47. Goodall, B. and Ashworth, G. eds., 2013.Marketing in the Tourism Industry (RLE Tourism): The Promotion of Destination Regions. Routledge. Hall, C.M., 2013.Wine, food, and tourism marketing. Routledge. Hays, S., Page, S.J. and Buhalis, D., 2013. Social media as a destination marketing tool: its use by national tourism organisations.Current issues in Tourism,16(3), pp.211-239. Hingtgen, N., Kline, C., Fernandes, L. and McGehee, N.G., 2015. Cuba in transition: Tourism industry perceptions of entrepreneurial change.Tourism Management,50, pp.184-193. Horner, S. and Swarbrooke, J., 2016.Consumer behaviour in tourism. Routledge. Mariani, M., Baggio, R., Buhalis, D. and Longhi, C. eds., 2014.Tourism Management, Marketing, and Development: Volume I: The Importance of Networks and ICTs(Vol. 1). Springer. Mistilis, N., Buhalis, D. and Gretzel, U., 2014. Future eDestination marketing: perspective of an Australian tourism stakeholder network.Journal of Travel Research,53(6), pp.778-790. Mok, C., Sparks, B. and Kadampully, J., 2013.Service quality management in hospitality, tourism, and leisure. Routledge. Morrison, A.M., 2013.Marketing and managing tourism destinations. Routledge. Zeng, B. and Gerritsen, R., 2014. What do we know about social media in tourism? A review.Tourism Management Perspectives,10, pp.27-36.

Marketing Communications In A Comprehensive And Integrated Manner

Question: Discuss about the Marketing Communications In A Comprehensive And Integrated Manner. Answer: Introduction Marking and campaigning of any products or services have a key role to play in enhancing its sale or decreasing it. Tourism is an essential sector and is one of the main backbones of the economy. Tourism and its services need to be promoted effectively, such that it can attract thousands of tourists. Australia is one of the most famous tourist destinations of the world. The serene beauty of Australia attracts thousands of tourists from all over the world. However, promotions of the tousrism of Australia have to be done, such that it reaches to people all over the world. One of the most effective media of promotions is the television advertisements (Horner and Swarbrooke 2016). This assignment highlights the importance of promotions and marketing of the tourism products, along with the use of television advertisements, as a mode of marketing. The effectiveness of the television advertisements is also critique in this assignment. The campaign planning approaches are also highlighted in this assignment. Critique One of the most traditional media of promotion and marketing campaign is the television. Before the advent of Internet or various social media, television was the major way of promotion of the products and services (Dolnicar and Ring 2014). The promotion of tourism of Australia is done using television media. Since televisions are one of the common gadgets that people all over the world has, hence the reach of television could be considered to be virtually worldwide (Mistilis et al. 2014). Two of the most popular brands of Australian tourism are Tasmania Expeditions and Contiki. Both of these brands are the major operators in Australia (Goodall and Ashworth, 2013). The brands have a high promotional approach and strategies using various media such as television, print media as well as direct emails (Hall 2013). However, since promotions using televisions are a traditional way of marketing and promotion, hence it is used widely (Zeng and Gerritsen 2014). The communication objectives a re clearly mentioned, along with the target customers. The objectives of both these promotional brands are to promote tourism of Australia, along with attracting more foreign tourists (Horner and Swarbrooke 2016). The targets markets of both these companies are the elite people as well as the frequent travellers who are have the quest of travelling (Horner and Swarbrooke 2016). The marketing of the tourism products and services of these two brands are effective. The people, who are looking from a travel around, to explore Australia, might choose one of these two brands, as their travel partner (Zeng and Gerritsen 2014). The effectiveness of the promotional television advertisements lies in the facts that television has a wide access to people all over the world (Mariani et al. 2014). Hence, television could be used effectively as a promotional media, to reach the maximum of the people. Moreover, since the television advertisements are in motion, hence it is more appealing (Hall 2013 ). The people are able to get the actual look and feel of the tourism of Australia, and hence they are attracted (Dolnicar and Ring 2014). Using a static media for marketing and promotions is not as effective as that of the television advertisements. However, one of the major drawbacks of the television advertisements is that they come with a statutory warning. Thus, the viewers cannot believe upon, anything that is shown in the advertisements. Moreover, the advertisements are often misleading (Zeng and Gerritsen 2014). The discounts and the offers that are shown in the television advertisements are often not true and there are certain clauses to get the offers (Goodall and Ashworth, 2013). However, those clauses are not mentioned in the television advertisements. Thus, the television advertisements come is an attractive package; however, they are often misleading (Hingtgen et al. 2015). Moreover, the endorsements of the celebrities are also misleading, since they themselves, do not use those products (Hays et al. 2013). Moreover, the queries of the tourists are often not answered through the television advertisements (Mariani et al. 2014). Thus, the effectiveness and the motive of promotions and campaigns are thus lowered with t he use of the television advertisements (Zeng and Gerritsen 2014). One of the essential components of marketing is the effective use of the marketing mix. The marketing mix has seven components, which are essential, while marketing activities are initiated. The components of the marketing mix are as follows: Price: The prices of the products have to be low and reasonable, such that the potential customers could be attracted to use the services and the products (Dolnicar and Ring 2014). Place: The place, where the tourism products and services are available, is essential to attract more customers (Morrison 2013). The availability of the tourism services includes online portals, tourism fairs as well as in-store. The ease of accessibility is essential for the enhancement of the sales. Promotion: Promotion through the television media is important and has a major role to play in promotion of the tourism products and services (Zeng and Gerritsen 2014). Product: The tourism products and services that are offered by the two companies should be appealing and attractive to the potential customers. The attractiveness of the products increases the chances of attracting more customers (Horner and Swarbrooke 2016). The tourism products include stay at good hotels, hood food, along with an unique travel experience. People: The people or the target market has a major influence on the promotion of the tourism brands. The offers should be attractive and according to the requirements of the customers. The people also include the employees of the tourism brand, whose efforts and diligence ensures that the promotional activities could be carried out successfully. Physical evidence: The physical evidence includes actual feel of the experience that both the companies, have to offer to its potential customers (Hingtgen et al. 2015). The physical evidence are important, as the experience of the previous customers could be used effectively, for further promotions. Process: The process highlights the stages that the tourism company has to go through, in order to give the tourists, a memorable experience (Horner and Swarbrooke 2016). The process that leads to the success of the promotions have to be undertaken, such that the effectiveness of the marketing mix could be experienced. All the elements of the marketing mix have to be given adequate importance, to ensure effective marketing and promotional activities (Hays et al. 2013). Moreover, the promotions using the television advertisements are effective, as the potential customers are able to see the actual video of the places, that they are planning to visit (Zeng and Gerritsen 2014). Thus, the television advertisements are much more effective as a promotional media, rather than the direct emails or print media. The use of television advertisements is effective and important for the promotion of the tourism products, in order to enhance the tourism of Australia. Moreover, it is important that the advantages that the television advertisements are offering should be used effectively to enhance the tourism of Australia (Horner and Swarbrooke 2016). Discussion The brands Tasmania Expeditions and Contiki have been widely using the promotional approaches and the campaign strategies. Both these brands have been regularly participating in the travel fairs, along with their television advertisements (Dolnicar and Ring 2014). The travel fairs attract thousands of tourists and they are able to get a clear idea about the travel they are planning (Mok et al. 2013). Moreover, all their queries are also answered face to face, while the brands interact with the potential tourists. The selected two brands Tasmania Expeditions and Contiki, appears to be using the elements of campaign planning approaches (Goodall and Ashworth, 2013). The planning of the campaigns and the steps that are needed to be taken, in order to make the campaign a success is important (Horner and Swarbrooke 2016). The budget of the campaign has to be fixed and allocated (Zeng and Gerritsen 2014). A unique selling proposition, USP, needs to be selected, that will attract the custome rs, along with ensuring that the promotional events are different from the conventional ones. Conclusion Marketing and promotion has a key role to play in enhancing the sale of tourism and the tourism products. The two most famous tourists brands being Tasmania Expeditions and Contiki, uses the television media, in order to promote the services and the products sold by them. Since Australia is one of the most famous and attractive tourist destinations of the world, hence effective promotions of this are significant for the economy of Australia. The Australian government has also taken various initiatives to promote the Australian tourism. The Australian government facilitates monetary funding and promotional activities, such that the country is able to promote its tourism. With the effective promotional events, more foreigners will be attracted to the tourists destinations of Australia, thus enhancing the economy of the country that is largely dependent on tourism. Thus, the importance of the promotional activities has been highlighted, along with the various initiatives that need to be taken, in order to ensure the success of the promotional activities. References Dolnicar, S. and Ring, A., 2014. Tourism marketing research: Past, present and future.Annals of Tourism Research,47, pp.31-47. Goodall, B. and Ashworth, G. eds., 2013.Marketing in the Tourism Industry (RLE Tourism): The Promotion of Destination Regions. Routledge. Hall, C.M., 2013.Wine, food, and tourism marketing. Routledge. Hays, S., Page, S.J. and Buhalis, D., 2013. Social media as a destination marketing tool: its use by national tourism organisations.Current issues in Tourism,16(3), pp.211-239. Hingtgen, N., Kline, C., Fernandes, L. and McGehee, N.G., 2015. Cuba in transition: Tourism industry perceptions of entrepreneurial change.Tourism Management,50, pp.184-193. Horner, S. and Swarbrooke, J., 2016.Consumer behaviour in tourism. Routledge. Mariani, M., Baggio, R., Buhalis, D. and Longhi, C. eds., 2014.Tourism Management, Marketing, and Development: Volume I: The Importance of Networks and ICTs(Vol. 1). Springer. Mistilis, N., Buhalis, D. and Gretzel, U., 2014. Future eDestination marketing: perspective of an Australian tourism stakeholder network.Journal of Travel Research,53(6), pp.778-790. Mok, C., Sparks, B. and Kadampully, J., 2013.Service quality management in hospitality, tourism, and leisure. Routledge. Morrison, A.M., 2013.Marketing and managing tourism destinations. Routledge. Zeng, B. and Gerritsen, R., 2014. What do we know about social media in tourism? A review.Tourism Management Perspectives,10, pp.27-36.

Marketing Communications In A Comprehensive And Integrated Manner

Question: Discuss about the Marketing Communications In A Comprehensive And Integrated Manner. Answer: Introduction Marking and campaigning of any products or services have a key role to play in enhancing its sale or decreasing it. Tourism is an essential sector and is one of the main backbones of the economy. Tourism and its services need to be promoted effectively, such that it can attract thousands of tourists. Australia is one of the most famous tourist destinations of the world. The serene beauty of Australia attracts thousands of tourists from all over the world. However, promotions of the tousrism of Australia have to be done, such that it reaches to people all over the world. One of the most effective media of promotions is the television advertisements (Horner and Swarbrooke 2016). This assignment highlights the importance of promotions and marketing of the tourism products, along with the use of television advertisements, as a mode of marketing. The effectiveness of the television advertisements is also critique in this assignment. The campaign planning approaches are also highlighted in this assignment. Critique One of the most traditional media of promotion and marketing campaign is the television. Before the advent of Internet or various social media, television was the major way of promotion of the products and services (Dolnicar and Ring 2014). The promotion of tourism of Australia is done using television media. Since televisions are one of the common gadgets that people all over the world has, hence the reach of television could be considered to be virtually worldwide (Mistilis et al. 2014). Two of the most popular brands of Australian tourism are Tasmania Expeditions and Contiki. Both of these brands are the major operators in Australia (Goodall and Ashworth, 2013). The brands have a high promotional approach and strategies using various media such as television, print media as well as direct emails (Hall 2013). However, since promotions using televisions are a traditional way of marketing and promotion, hence it is used widely (Zeng and Gerritsen 2014). The communication objectives a re clearly mentioned, along with the target customers. The objectives of both these promotional brands are to promote tourism of Australia, along with attracting more foreign tourists (Horner and Swarbrooke 2016). The targets markets of both these companies are the elite people as well as the frequent travellers who are have the quest of travelling (Horner and Swarbrooke 2016). The marketing of the tourism products and services of these two brands are effective. The people, who are looking from a travel around, to explore Australia, might choose one of these two brands, as their travel partner (Zeng and Gerritsen 2014). The effectiveness of the promotional television advertisements lies in the facts that television has a wide access to people all over the world (Mariani et al. 2014). Hence, television could be used effectively as a promotional media, to reach the maximum of the people. Moreover, since the television advertisements are in motion, hence it is more appealing (Hall 2013 ). The people are able to get the actual look and feel of the tourism of Australia, and hence they are attracted (Dolnicar and Ring 2014). Using a static media for marketing and promotions is not as effective as that of the television advertisements. However, one of the major drawbacks of the television advertisements is that they come with a statutory warning. Thus, the viewers cannot believe upon, anything that is shown in the advertisements. Moreover, the advertisements are often misleading (Zeng and Gerritsen 2014). The discounts and the offers that are shown in the television advertisements are often not true and there are certain clauses to get the offers (Goodall and Ashworth, 2013). However, those clauses are not mentioned in the television advertisements. Thus, the television advertisements come is an attractive package; however, they are often misleading (Hingtgen et al. 2015). Moreover, the endorsements of the celebrities are also misleading, since they themselves, do not use those products (Hays et al. 2013). Moreover, the queries of the tourists are often not answered through the television advertisements (Mariani et al. 2014). Thus, the effectiveness and the motive of promotions and campaigns are thus lowered with t he use of the television advertisements (Zeng and Gerritsen 2014). One of the essential components of marketing is the effective use of the marketing mix. The marketing mix has seven components, which are essential, while marketing activities are initiated. The components of the marketing mix are as follows: Price: The prices of the products have to be low and reasonable, such that the potential customers could be attracted to use the services and the products (Dolnicar and Ring 2014). Place: The place, where the tourism products and services are available, is essential to attract more customers (Morrison 2013). The availability of the tourism services includes online portals, tourism fairs as well as in-store. The ease of accessibility is essential for the enhancement of the sales. Promotion: Promotion through the television media is important and has a major role to play in promotion of the tourism products and services (Zeng and Gerritsen 2014). Product: The tourism products and services that are offered by the two companies should be appealing and attractive to the potential customers. The attractiveness of the products increases the chances of attracting more customers (Horner and Swarbrooke 2016). The tourism products include stay at good hotels, hood food, along with an unique travel experience. People: The people or the target market has a major influence on the promotion of the tourism brands. The offers should be attractive and according to the requirements of the customers. The people also include the employees of the tourism brand, whose efforts and diligence ensures that the promotional activities could be carried out successfully. Physical evidence: The physical evidence includes actual feel of the experience that both the companies, have to offer to its potential customers (Hingtgen et al. 2015). The physical evidence are important, as the experience of the previous customers could be used effectively, for further promotions. Process: The process highlights the stages that the tourism company has to go through, in order to give the tourists, a memorable experience (Horner and Swarbrooke 2016). The process that leads to the success of the promotions have to be undertaken, such that the effectiveness of the marketing mix could be experienced. All the elements of the marketing mix have to be given adequate importance, to ensure effective marketing and promotional activities (Hays et al. 2013). Moreover, the promotions using the television advertisements are effective, as the potential customers are able to see the actual video of the places, that they are planning to visit (Zeng and Gerritsen 2014). Thus, the television advertisements are much more effective as a promotional media, rather than the direct emails or print media. The use of television advertisements is effective and important for the promotion of the tourism products, in order to enhance the tourism of Australia. Moreover, it is important that the advantages that the television advertisements are offering should be used effectively to enhance the tourism of Australia (Horner and Swarbrooke 2016). Discussion The brands Tasmania Expeditions and Contiki have been widely using the promotional approaches and the campaign strategies. Both these brands have been regularly participating in the travel fairs, along with their television advertisements (Dolnicar and Ring 2014). The travel fairs attract thousands of tourists and they are able to get a clear idea about the travel they are planning (Mok et al. 2013). Moreover, all their queries are also answered face to face, while the brands interact with the potential tourists. The selected two brands Tasmania Expeditions and Contiki, appears to be using the elements of campaign planning approaches (Goodall and Ashworth, 2013). The planning of the campaigns and the steps that are needed to be taken, in order to make the campaign a success is important (Horner and Swarbrooke 2016). The budget of the campaign has to be fixed and allocated (Zeng and Gerritsen 2014). A unique selling proposition, USP, needs to be selected, that will attract the custome rs, along with ensuring that the promotional events are different from the conventional ones. Conclusion Marketing and promotion has a key role to play in enhancing the sale of tourism and the tourism products. The two most famous tourists brands being Tasmania Expeditions and Contiki, uses the television media, in order to promote the services and the products sold by them. Since Australia is one of the most famous and attractive tourist destinations of the world, hence effective promotions of this are significant for the economy of Australia. The Australian government has also taken various initiatives to promote the Australian tourism. The Australian government facilitates monetary funding and promotional activities, such that the country is able to promote its tourism. With the effective promotional events, more foreigners will be attracted to the tourists destinations of Australia, thus enhancing the economy of the country that is largely dependent on tourism. Thus, the importance of the promotional activities has been highlighted, along with the various initiatives that need to be taken, in order to ensure the success of the promotional activities. References Dolnicar, S. and Ring, A., 2014. Tourism marketing research: Past, present and future.Annals of Tourism Research,47, pp.31-47. Goodall, B. and Ashworth, G. eds., 2013.Marketing in the Tourism Industry (RLE Tourism): The Promotion of Destination Regions. Routledge. Hall, C.M., 2013.Wine, food, and tourism marketing. Routledge. Hays, S., Page, S.J. and Buhalis, D., 2013. Social media as a destination marketing tool: its use by national tourism organisations.Current issues in Tourism,16(3), pp.211-239. Hingtgen, N., Kline, C., Fernandes, L. and McGehee, N.G., 2015. Cuba in transition: Tourism industry perceptions of entrepreneurial change.Tourism Management,50, pp.184-193. Horner, S. and Swarbrooke, J., 2016.Consumer behaviour in tourism. Routledge. Mariani, M., Baggio, R., Buhalis, D. and Longhi, C. eds., 2014.Tourism Management, Marketing, and Development: Volume I: The Importance of Networks and ICTs(Vol. 1). Springer. Mistilis, N., Buhalis, D. and Gretzel, U., 2014. Future eDestination marketing: perspective of an Australian tourism stakeholder network.Journal of Travel Research,53(6), pp.778-790. Mok, C., Sparks, B. and Kadampully, J., 2013.Service quality management in hospitality, tourism, and leisure. Routledge. Morrison, A.M., 2013.Marketing and managing tourism destinations. Routledge. Zeng, B. and Gerritsen, R., 2014. What do we know about social media in tourism? A review.Tourism Management Perspectives,10, pp.27-36.

Michelangelo Essays (1390 words) - Visual Arts, Sistine Chapel

Michelangelo Michelangelo Michelangelo was pessimistic in his poetry and an optimist in his artwork. Michelangelo's artwork consisted of paintings and sculptures that showed humanity in it's natural state. Michelangelo's poetry was pessimistic in his response to Strazzi even though he was complementing him. Michelangelo's sculpture brought out his optimism. Michelangelo was optimistic in completing The Tomb of Pope Julius II and persevered through it's many revisions trying to complete his vision. Sculpture was Michelangelo's main goal and the love of his life. Since his art portrayed both optimism and pessimism, Michelangelo was in touch with his positive and negative sides, showing that he had a great and stable personality. Michelangelo's artwork consisted of paintings and sculptures that showed humanity in it's natural state. Michelangelo Buonarroti was called to Rome in 1505 by Pope Julius II to create for him a monumental tomb. We have no clear sense of what the tomb was to look like, since over the years it went through at least five conceptual revisions. The tomb was to have three levels; the bottom level was to have sculpted figures representing Victory and bond slaves. The second level was to have statues of Moses and Saint Paul as well as symbolic figures of the active and contemplative life-representative of the human striving for, and reception of, knowledge. The third level, it is assumed, was to have an effigy of the deceased pope. The tomb of Pope Julius II was never finished. What was finished of the tomb represents a twenty-year span of frustrating delays and revised schemes. Michelangelo had hardly begun work on the pope's tomb when Julius commanded him to fresco the ceiling of the Sistine Chapel to complete the work done in the previous century under Sixtus IV. The overall organization consists of four large triangles at the corner; a series of eight triangular spaces on the outer border; an intermediate series of figures; and nine central panels, all bound together with architectural motifs and nude male figures. The corner triangles depict heroic action in the Old Testament, while the other eight triangles depict the biblical ancestors of Jesus Christ. Michelangelo conceived and executed this huge work as a single unit. It's overall meaning is a problem. The issue has engaged historians of art for generations without satisfactory resolution. The paintings that were done by Michelangelo had been painted with the brightest colors that just bloomed the whole ceiling as one entered to look. The ceiling had been completed just a little after the Pope had died. The Sistine Chapel is the best fresco ever done. Michelangelo embodied many characteristic qualities of the Renaissance. An individualistic, highly competitive genius (sometimes to the point of eccentricity). Michelangelo was not afraid to show humanity in it's natural state - nakedness; even in front of the Pope and the other religious leaders. Michelangelo portrayed life as it is, even with it's troubles. Michelangelo wanted to express his own artistic ideas. The most puzzling thing about Michelangelo's ceiling design is the great number of seemingly irrelevant nude figures that he included in his gigantic fresco. Four youths frame most of the Genesis scenes. We know from historical records that various church officials objected to the many nudes, but Pope Julius gave Michelangelo artistic freedom, and eventually ruled the chapel off limits to anyone save himself, until the painting was completed. The many nude figures are referred to as Ignudi. They are naked humans, perhaps representing the naked truth. More likely, I think they represent Michelangelo's concept of the human potential for perfection. Michelangelo himself said, "Whoever strives for perfection is striving for something divine." In painting nude humans, he is suggesting the unfinished human; each of us is born nude with a mind and a body, in Neoplatonic thought, with the power to be our own shapers. Michelangelo has a very great personality for his time. In Rome, in 1536, Michelangelo was at work on the Last Judgment for the altar wall of the Sistine Chapel, which he finished in 1541. The largest fresco of the Renaissance, it depicts Judgment Day. Christ, with a clap of thunder, puts into motion the inevitable separation, with the saved ascending on the left side of the painting and the damned descending on the right into a Dantesque hell. As was his custom, Michelangelo portrayed all the figures nude, but prudish draperies were added by another artist (who was dubbed the "breeches-maker") a decade later, as the cultural climate became more conservative. Michelangelo painted his own image in the flayed skin of St. Bartholomew. Although he was also given another painting commission, the

Slipping into Newspeak

Slipping into Newspeak Slipping into Newspeak Slipping into Newspeak By Maeve Maddox One of the scariest things Ive read lately is this comment in a language forum: America is based on the tradition of divergent thinking There was a time when nuances were important; larger vocabularies were needed.   These vocabularies will soon be superfluous as we move into an age where communications are devised and sent in the most efficient manner available.  (Emphasis added.) Anyone who has read George Orwells 1984 will hear in this comment an echo of the character Symes conversation with Winston about the shrinking size of the Newspeak dictionary: Were getting the language into its final shape Were destroying words scores of them, hundreds of them, every day. Were cutting the language down to the bone. The Eleventh Edition [of the Newspeak dictionary] wont contain a single word that will become obsolete before the year 2050. Rules of grammar that contribute to precision of thought are already breaking down. Nuances that used to be observed in newspaper writing are disappearing, for example, such pairs as smell/fragrance, peal/toll, famous/notorious: Wedding Bells are Tolling Less in Milwaukee Stories about historys most famous murders at the Crime Library Such a Tiny Flower But What a Beautiful Smell The character Symes explains to Winston that paring English to the bare bones of communication is in the public interest: Dont you see that the whole aim of Newspeak is to narrow the range of thought? In the end we shall make thoughtcrime literally impossible, because there will be no words in which to express it. Every concept that can ever be needed, will be expressed by exactly one word, with its meaning rigidly defined and all its subsidiary meanings rubbed out and forgotten. In Orwells novel, the emasculation of the language is undertaken by the government as a means of controlling and extinguishing dissident thought. In reality, thanks to the neglect of language instruction in the public schools, over-simplified writing in the media, and the popular attitude that standard English is elitist and undemocratic, government intervention has not been necessary. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:20 Types and Forms of Humor5 Lessons for Mixing Past and Present TenseCharles's Pen and Jesus' Name

Research project proposal on climate change Essay

Research project proposal on climate change - Essay Example The effects on human and on earth will be also included. What causes this change will also be include in the research. A methodology will be presented to further support the studies done on this research. The focus of this research would be the cause and effect of climate change in human and in earth. This research proposal will introduce the tool to be use which is the Climate Analysis Indicator Tool. The features as well as the data and the spreadsheet included in this tool are discuss briefly below. What causes climate change Climate change are caused by the increasing human activities significantly the concentrations of some gases in the atmosphere such as greenhouse gases (GHG) mainly CO2 and anthropogenic aerosols. The GHG usually causes the earth to warm the surfaces and the anthropogenic aerosols tend to cool it. Several studies have been done to solve the problem about the greenhouse gases emission which is the main cause of climate change. Based on the Ecological Society of America (1997), the earth's atmosphere is a natural greenhouse that keeps the average global temperature around 60 degrees Fahrenheit. Water vapour, carbon dioxide, methane, nitrous oxide and other trace gases in our atmosphere trap the sun's heat as it is radiated from the Earth back into space. Does Greenhouse Gas (GHG) really cause climate change Several studies have been done but there is no distinct work correlating GHG as the main cause of climate change. As an example a study done in Cyprus by cypernv.org Cyprus has a hotter, drier climate than it had a century ago. Even if the situation is not proven to be cause by man it is still serious since it may means changes in our nature. There is no such proof that the climate change is caused by human. Although, there are some studies linking human as a cause of climate change. How do climate change affects us in the near future Diseases such as malaria and dengue two vector borne infections are caused by climate change. Currently 40 - 50 % of the world population has been suffering from infectious diseases because of the climate change. Based on the present ranges, these and many other infectious diseases would tend to increase in incidence and seasonality-although regional decreases would occur in some infectious diseases. Climate change varies, every country has its own study regarding climate change and the result would be different depending on their location. For example, most Asian countries only have 2 climate (the wet and dry), their study would focus only on that 2 season. Middle East country has only 1 season and the focus of the study would be on that climate only. What will be the effects of climate change on hydrology and water resources The effects on hydrology and water resources depend on the location. The effect of climate change on streamflow and groundwater recharge varies regionally and between climate scenarios, largely following projected changes in precipitation A consistent projection across most climate change scenarios is for increases in annual mean streamflow in high latitudes and southeast Asia, and decreases in central Asia, the area around the Mediterranean, southern Africa, and Australia the amount of change, however, varies between scenarios(Climate change and Global Wa rming, 2007). The relevance of this study would help the people

Why I am doing it Essay Example | Topics and Well Written Essays - 500 words

Why I am doing it - Essay Example I have a mission to perform many volunteer jobs as per my ability. Acting as a volunteer to help preserve animals grants me sense of self-satisfaction. Animals, being part of nature, need care. The pleasure I get from offering care to animals initiates personal growth in me. Accepting animals as part of creation and realizing the necessity to ensure their growth is fundamental in enhancing conservation. Nature must operate in equilibrium and animals are part of it. Humans, therefore, must develop new ethics and consider their relationship with animals. Nurturing the culture of sensitivity and awareness towards the conservation of animals has a central contribution in appreciating them, as part of nature. Humans should be responsible and care for domestic and wild animals. This, notably, is a role that everyone in the world should play. The challenge is to ensure that animals exist in harmony with the world population. Conservation of habitats that are home to animals, for instance, is an important strategy that the world population should promote. Every member of the society should take on the challenge to ensure animals get the best care and their habitat conservation measures considered. This requires tolerance, by humans, and acceptance that animals deserve consideration and attention. Attending to animals, wild and domestic, is tantamount to respect for their lives. Humans have a role to ensure animals do not suffer. Animals do not communicate with humans in any way. It is upon humans to assess the condition of animals and realize any form of suffering that they may experience. Animals have an entitlement to rights. Part of the world population that is in disagreement with conservation points at diverse reasons including the lack of animal rights. It is illogical to disagree that animals have rights and such c laims by people opposed to nature conservation