How To Use the Spanish Word No

A simple Spanish word like no can be deceptive. It looks and sounds like its English cognate, no, and has a similar meaning. There are some ways in which the Spanish no is used that will seem unfamiliar to English speakers. Here are some of the most common uses of no: No as a Simple Answer to a Question This usage is similar in both languages: — ¿Està ¡s feliz? —No. (Are you happy?  ¶ No.)— ¿Es estudiante de la sicologà ­a? —No, es estudiante del arte. (Is he a psychology student?  ¶ No, hes an art student.)— ¿Hay muchas personas en tu paà ­s que hablan inglà ©s? —No, pero hay muchas que hablan portuguà ©s. (Are there many people in your country who speak English?  ¶ No, but there are many who speak Portuguese.)— ¿Te gustarà ­a un cafà ©? —No, pero me gustarà ­a un tà ©. (Would you like a coffee?  ¶No, but I would like a tea.) Using No as a Question Tag No is very commonly attached to the end of a statement to turn it into a question, either rhetorically or seeking confirmation from the listener that the statement is true. It is usually the equivalent of isnt that so? or something similar. No in such situations is often called a question tag or tag question. Estudias mucho,  ¿no? (You study a lot, dont you?)Su esposa es inteligente,  ¿no? (His wife is intelligent, isnt she?)Voy contigo,  ¿no? (Im going with you, arent I?)El vuelo sale a los dos y media,  ¿no? (The flight leaves at 2:30, doesnt it?) Using No To Negate a Verb In English, this is usually done using a negative auxiliary verb such as dont, wont or didnt. Él no comprende el libro. (He doesnt understand the book.) ¿Por quà © no estudiabas? (Why didnt you study?)La presidente no es una mujer de grandes principios ni convicciones. (The president isnt a woman of great principles nor convictions.)No fuimos ayer a mi casa. (We didnt go to my house yesterday.) Using No as Part of a Double Negative As a general rule, if a Spanish verb is followed by a negative, it must also be preceded by no or another negative. When translated to English, such sentences use only one negative word. As shown in the second translations below, this may result in an indirect translation of no. No conoce a nadie. (He doesnt know anyone. He knows nobody.)No fui a ninguna parte. (I didnt go anywhere. I went nowhere.)Ahora mismo no estoy concentrado en escribir ningà ºn libro. (Right now Im not focused on writing any book. Right now Im focused not on writing any book.)No quiero que nunca me olvides. (I dont want you to ever forget me. I want you to never forget me.) Using No as the Equivalent of Non- Before Some Nouns and Adjectives Many words use prefixes as a way of making them into the opposite; for example, the opposite of prudente (careful) is imprudente (careless). But some words are preceded by no instead. Creo en la no violencia. (I believe in nonviolence.)Humo pasivo puede matar a los no fumadores. (Secondhand smoke can kill nonsmokers.)El pà ³lipo es no maligno. (The polyp is nonmalignant.)No existe la palabra para definir a la mujer que no es madre. Pero sà ­ que existen las no madres. (There isnt a word that defines the woman who isnt a mother. But indeed non-mothers exist.)Soy un no ciudadano. (I am a noncitizen.) Using No as the Equivalent of Not Typically, no when used the way English uses not immediately precedes the word or phrase it negates.  ¡No en nuestro nombre! (Not in our name!)El matrimonio con ella fue fugaz y no feliz. (His marriage with her was brief and not happy.)Pueden hacer el mismo, pero no rà ¡pidamente. (They can do the same thing, but not quickly.)Tiene la inteligencia de no pedir lo que no le van a dar. (She has the intelligence to not ask for what theyre not going to give her.) Using No as a Noun As can the English no, the Spanish no can be used as noun, although the Spanish word is a bit more flexibly used. El paà ­s ha dicho un no rotundo a la guerra. (The country has said a definite no to the war.)Hay una diferencia profunda entre el sà ­ y el no. (Theres a huge difference between yes and no.)Con este referà ©ndum le dieron un gran no al primer ministro. (With this referendum they gave a huge no to the prime minister.) ¿Aceptarà ­as un no dà ©bil? (Would you accept a tentative no?)

Internet Safety and Young Children Essays - 732 Words

In today’s times, it can be hard to know what you children may be doing on computer. It is sometimes upsetting and very scary to know that someone could be stalking your child without you or him ever knowing about it, until it’s to late. There are programs out there that monitor your child’s activities on the Internet. But where are they, how much do they cost and why aren’t they advertised more? There are a couple precautions that you can take at home, without spending any money, to help safe guard your child. nbsp;nbsp;nbsp;nbsp;nbsp;Children like the Internet. They like the convenience, fun, and activities they can do on the Internet. But how safe are they really? It all depends on you and your child. When a child enters a chat†¦show more content†¦So is it worth it? That is completely up to the individual. nbsp;nbsp;nbsp;nbsp;nbsp;I feel the best way to safeguard your child is to take simple precautions at home. First, treat the Internet as a family facility. Put the computer in a family room and take time to explore the Internet with your child. Also, make it very clear to your child what acceptable behavior on the Internet is. Set time limits for your child to access the Internet and monitor the web sites that they visit. The very best way to protect your child is to know what is going on with them. Talk to them and explain that they need to come to you and talk if they find themselves uncomfortable or frightened while on the Internet. This will be a sure way to let them know it is okay if they find a web site they are not sure of, that you won’t get mad if they come to you for advice. There are some simple rules on safekids.com; you can post these by your computer to remind your children of the rules. 1.nbsp;nbsp;nbsp;nbsp;nbsp;I will not give out personal information such as my address, telephone number, parent’s work address/telephone number, or the name and location of my school without my parent’s permission. 2.nbsp;nbsp;nbsp;nbsp;nbsp;I will tell my parents right away if I come across any information that makes me feel uncomfortable. 3.nbsp;nbsp;nbsp;nbsp;nbsp;I will never agree to get together with someone I â€Å"meet† online without first checking with my parents.Show MoreRelatedSocial Sites: Virtual Playgrounds or Predatory Hunting Grounds956 Words   |  4 Pagesinteraction via internet has become a raving craze, but the debate of online safety measures necessary for children using social sites has become a hot topic of discussion. Social sites open the door to online interaction with friends, relatives, and classmates; but they also enhance the risk of interaction with online predators. Representative Michael Fitzpatrick, from Pennsylvania, is a sponsor of the Deleting Online Predators Act. He is an advocate for extreme online restrictions for children who useRead MoreThe Advantages And Disadvantages Of The Internet911 Words   |  4 Pagesresponsibility towards children and young people to make them aware of the dangers which they may face in the outside world. In school, this awareness has histor ically been around issues such as road safety, stranger danger and how to treat and respond to others. As well as being an additional resource, the emergence of the Internet has opened up a wide range of additional threats to children. As many children now have access to a computer in their own homes it is important for all children to become familiarRead MoreThe Effects Of Internet On Children And Young People1414 Words   |  6 Pagesresponsibility towards children and young people to make them aware of the dangers which they may face in the outside world. In school, this awareness has historically been around issues such as road safety, stranger danger and how to treat and respond to others. As well as being an additional resource, the emergence of the Internet has opened up a wide range of additional threats to children. As many children now have access to a computer in their own homes it is important for all children to become familiarRead MoreIdentify the Current Legislations , Guidelines, Policies and Procedures for Safeguarding the Welfare of Children and Young People Including E-Safety.758 Words   |  4 Pagesthe welfare of children and young people including e-safety. Many accounts of child abuse and neglect can be avoided in many cases if all the agencies involved with children worked well together and were able to identify the signs that a child was at risk. Many children have their development affected through the actions of abuse, neglect or bullying, the majority of these events happen behind closed doors. Policies and procedures for child protection and safeguarding children that are in placeRead MoreThe Internet : Benefits Of Children Using The Internet1457 Words   |  6 PagesBenefits of Children Using the Internet Children have been introduced to the Internet at a strikingly young age. Popular videos on social media show children interacting with the Internet on a daily basis. The Internet is a great resource for children to communicate, be creative, learn and have fun. However, parents have concerns about children having unlimited access to the Internet. These concerns include: a decrease in family communication, a lack of family relationships, child-obesity and onlineRead MoreIdentify the Current Legislation, Guidelines, Policies and Procedures for Safeguarding the Welfare of Children and Young People.1051 Words   |  5 Pagesthe current legislation, guidelines, policies and procedures for safeguarding the welfare of children and young people. These are as follows: †¢ Children’s act 1098/2004 †¢ Education act 2002 †¢ E-safety 2008 †¢ Safeguarding †¢ Human rights act. And many more. The following is an outline of current legislation, guidelines, policies and procedures within the UK Home Nation for Safeguarding Children. The United Nations Convention on the rights of a child 1989 was approved by the UK on the 16thRead MoreWhy It Is Important For Work With The Child Or Young Person?1497 Words   |  6 Pagesimportant to work with the child or young person to ensure they have strategies to protect themselves and make decisions about safety. Children in school gain academic and other life skills which engages them to understand various situations including knowledge about health and safety and how to protect themselves from any possible danger. Teaching staff plays vital role in making them aware about their own safety. In Early years reading variety of stories where children can relate to the book characterRead MoreThesis Statement : Children Of The 21st1470 Words   |  6 PagesThesis statement: Children of the 21st have machines to do all of their work, and every information about any given thing is made available in the internet. But is this dependence costing them their childhood is our primary concern. Because this internet is replacing their physical activity with things which are not worthwhile. The use of internet is becoming more and more every day. Even children are using the internet more than they are allowed to. Recent studies show that about 10 yearsRead MoreTechnology And Its Harm To Future Generations Essay1067 Words   |  5 PagesGenerations Will the usage of computers in a classroom setting result in adverse effects on young future generations? No doubt, for years has this been an ongoing argument concerning the educational system. Because computer use is promoted in schools, and because computers are so ubiquitous, children have a great deal of exposure to them. Not everyone, however, is comfortable with the use of computers by young children. Educators, Professors, Parents, and School Board affiliates have each developed theirRead Moresafeguarding children and young people1688 Words   |  7 Pagesï » ¿ CYP CORE 3.3: 2.1 – Explain the importance of safeguarding children and young people. Safeguarding children and young people is everybody’s responsibility.    It should be a concern of the whole community and all public services, not just ones providing directly to children and young people. As professionals, we have a duty to ensure that children and young people are protected while they are in our care and that where we have other concerns outside school, these are investigated fully. School

Marketing Communications In A Comprehensive And Integrated Manner

Question: Discuss about the Marketing Communications In A Comprehensive And Integrated Manner. Answer: Introduction Marking and campaigning of any products or services have a key role to play in enhancing its sale or decreasing it. Tourism is an essential sector and is one of the main backbones of the economy. Tourism and its services need to be promoted effectively, such that it can attract thousands of tourists. Australia is one of the most famous tourist destinations of the world. The serene beauty of Australia attracts thousands of tourists from all over the world. However, promotions of the tousrism of Australia have to be done, such that it reaches to people all over the world. One of the most effective media of promotions is the television advertisements (Horner and Swarbrooke 2016). This assignment highlights the importance of promotions and marketing of the tourism products, along with the use of television advertisements, as a mode of marketing. The effectiveness of the television advertisements is also critique in this assignment. The campaign planning approaches are also highlighted in this assignment. Critique One of the most traditional media of promotion and marketing campaign is the television. Before the advent of Internet or various social media, television was the major way of promotion of the products and services (Dolnicar and Ring 2014). The promotion of tourism of Australia is done using television media. Since televisions are one of the common gadgets that people all over the world has, hence the reach of television could be considered to be virtually worldwide (Mistilis et al. 2014). Two of the most popular brands of Australian tourism are Tasmania Expeditions and Contiki. Both of these brands are the major operators in Australia (Goodall and Ashworth, 2013). The brands have a high promotional approach and strategies using various media such as television, print media as well as direct emails (Hall 2013). However, since promotions using televisions are a traditional way of marketing and promotion, hence it is used widely (Zeng and Gerritsen 2014). The communication objectives a re clearly mentioned, along with the target customers. The objectives of both these promotional brands are to promote tourism of Australia, along with attracting more foreign tourists (Horner and Swarbrooke 2016). The targets markets of both these companies are the elite people as well as the frequent travellers who are have the quest of travelling (Horner and Swarbrooke 2016). The marketing of the tourism products and services of these two brands are effective. The people, who are looking from a travel around, to explore Australia, might choose one of these two brands, as their travel partner (Zeng and Gerritsen 2014). The effectiveness of the promotional television advertisements lies in the facts that television has a wide access to people all over the world (Mariani et al. 2014). Hence, television could be used effectively as a promotional media, to reach the maximum of the people. Moreover, since the television advertisements are in motion, hence it is more appealing (Hall 2013 ). The people are able to get the actual look and feel of the tourism of Australia, and hence they are attracted (Dolnicar and Ring 2014). Using a static media for marketing and promotions is not as effective as that of the television advertisements. However, one of the major drawbacks of the television advertisements is that they come with a statutory warning. Thus, the viewers cannot believe upon, anything that is shown in the advertisements. Moreover, the advertisements are often misleading (Zeng and Gerritsen 2014). The discounts and the offers that are shown in the television advertisements are often not true and there are certain clauses to get the offers (Goodall and Ashworth, 2013). However, those clauses are not mentioned in the television advertisements. Thus, the television advertisements come is an attractive package; however, they are often misleading (Hingtgen et al. 2015). Moreover, the endorsements of the celebrities are also misleading, since they themselves, do not use those products (Hays et al. 2013). Moreover, the queries of the tourists are often not answered through the television advertisements (Mariani et al. 2014). Thus, the effectiveness and the motive of promotions and campaigns are thus lowered with t he use of the television advertisements (Zeng and Gerritsen 2014). One of the essential components of marketing is the effective use of the marketing mix. The marketing mix has seven components, which are essential, while marketing activities are initiated. The components of the marketing mix are as follows: Price: The prices of the products have to be low and reasonable, such that the potential customers could be attracted to use the services and the products (Dolnicar and Ring 2014). Place: The place, where the tourism products and services are available, is essential to attract more customers (Morrison 2013). The availability of the tourism services includes online portals, tourism fairs as well as in-store. The ease of accessibility is essential for the enhancement of the sales. Promotion: Promotion through the television media is important and has a major role to play in promotion of the tourism products and services (Zeng and Gerritsen 2014). Product: The tourism products and services that are offered by the two companies should be appealing and attractive to the potential customers. The attractiveness of the products increases the chances of attracting more customers (Horner and Swarbrooke 2016). The tourism products include stay at good hotels, hood food, along with an unique travel experience. People: The people or the target market has a major influence on the promotion of the tourism brands. The offers should be attractive and according to the requirements of the customers. The people also include the employees of the tourism brand, whose efforts and diligence ensures that the promotional activities could be carried out successfully. Physical evidence: The physical evidence includes actual feel of the experience that both the companies, have to offer to its potential customers (Hingtgen et al. 2015). The physical evidence are important, as the experience of the previous customers could be used effectively, for further promotions. Process: The process highlights the stages that the tourism company has to go through, in order to give the tourists, a memorable experience (Horner and Swarbrooke 2016). The process that leads to the success of the promotions have to be undertaken, such that the effectiveness of the marketing mix could be experienced. All the elements of the marketing mix have to be given adequate importance, to ensure effective marketing and promotional activities (Hays et al. 2013). Moreover, the promotions using the television advertisements are effective, as the potential customers are able to see the actual video of the places, that they are planning to visit (Zeng and Gerritsen 2014). Thus, the television advertisements are much more effective as a promotional media, rather than the direct emails or print media. The use of television advertisements is effective and important for the promotion of the tourism products, in order to enhance the tourism of Australia. Moreover, it is important that the advantages that the television advertisements are offering should be used effectively to enhance the tourism of Australia (Horner and Swarbrooke 2016). Discussion The brands Tasmania Expeditions and Contiki have been widely using the promotional approaches and the campaign strategies. Both these brands have been regularly participating in the travel fairs, along with their television advertisements (Dolnicar and Ring 2014). The travel fairs attract thousands of tourists and they are able to get a clear idea about the travel they are planning (Mok et al. 2013). Moreover, all their queries are also answered face to face, while the brands interact with the potential tourists. The selected two brands Tasmania Expeditions and Contiki, appears to be using the elements of campaign planning approaches (Goodall and Ashworth, 2013). The planning of the campaigns and the steps that are needed to be taken, in order to make the campaign a success is important (Horner and Swarbrooke 2016). The budget of the campaign has to be fixed and allocated (Zeng and Gerritsen 2014). A unique selling proposition, USP, needs to be selected, that will attract the custome rs, along with ensuring that the promotional events are different from the conventional ones. Conclusion Marketing and promotion has a key role to play in enhancing the sale of tourism and the tourism products. The two most famous tourists brands being Tasmania Expeditions and Contiki, uses the television media, in order to promote the services and the products sold by them. Since Australia is one of the most famous and attractive tourist destinations of the world, hence effective promotions of this are significant for the economy of Australia. The Australian government has also taken various initiatives to promote the Australian tourism. The Australian government facilitates monetary funding and promotional activities, such that the country is able to promote its tourism. With the effective promotional events, more foreigners will be attracted to the tourists destinations of Australia, thus enhancing the economy of the country that is largely dependent on tourism. Thus, the importance of the promotional activities has been highlighted, along with the various initiatives that need to be taken, in order to ensure the success of the promotional activities. References Dolnicar, S. and Ring, A., 2014. Tourism marketing research: Past, present and future.Annals of Tourism Research,47, pp.31-47. Goodall, B. and Ashworth, G. eds., 2013.Marketing in the Tourism Industry (RLE Tourism): The Promotion of Destination Regions. Routledge. Hall, C.M., 2013.Wine, food, and tourism marketing. Routledge. Hays, S., Page, S.J. and Buhalis, D., 2013. Social media as a destination marketing tool: its use by national tourism organisations.Current issues in Tourism,16(3), pp.211-239. Hingtgen, N., Kline, C., Fernandes, L. and McGehee, N.G., 2015. Cuba in transition: Tourism industry perceptions of entrepreneurial change.Tourism Management,50, pp.184-193. Horner, S. and Swarbrooke, J., 2016.Consumer behaviour in tourism. Routledge. Mariani, M., Baggio, R., Buhalis, D. and Longhi, C. eds., 2014.Tourism Management, Marketing, and Development: Volume I: The Importance of Networks and ICTs(Vol. 1). Springer. Mistilis, N., Buhalis, D. and Gretzel, U., 2014. Future eDestination marketing: perspective of an Australian tourism stakeholder network.Journal of Travel Research,53(6), pp.778-790. Mok, C., Sparks, B. and Kadampully, J., 2013.Service quality management in hospitality, tourism, and leisure. Routledge. Morrison, A.M., 2013.Marketing and managing tourism destinations. Routledge. Zeng, B. and Gerritsen, R., 2014. What do we know about social media in tourism? A review.Tourism Management Perspectives,10, pp.27-36.

Marketing Communications In A Comprehensive And Integrated Manner

Question: Discuss about the Marketing Communications In A Comprehensive And Integrated Manner. Answer: Introduction Marking and campaigning of any products or services have a key role to play in enhancing its sale or decreasing it. Tourism is an essential sector and is one of the main backbones of the economy. Tourism and its services need to be promoted effectively, such that it can attract thousands of tourists. Australia is one of the most famous tourist destinations of the world. The serene beauty of Australia attracts thousands of tourists from all over the world. However, promotions of the tousrism of Australia have to be done, such that it reaches to people all over the world. One of the most effective media of promotions is the television advertisements (Horner and Swarbrooke 2016). This assignment highlights the importance of promotions and marketing of the tourism products, along with the use of television advertisements, as a mode of marketing. The effectiveness of the television advertisements is also critique in this assignment. The campaign planning approaches are also highlighted in this assignment. Critique One of the most traditional media of promotion and marketing campaign is the television. Before the advent of Internet or various social media, television was the major way of promotion of the products and services (Dolnicar and Ring 2014). The promotion of tourism of Australia is done using television media. Since televisions are one of the common gadgets that people all over the world has, hence the reach of television could be considered to be virtually worldwide (Mistilis et al. 2014). Two of the most popular brands of Australian tourism are Tasmania Expeditions and Contiki. Both of these brands are the major operators in Australia (Goodall and Ashworth, 2013). The brands have a high promotional approach and strategies using various media such as television, print media as well as direct emails (Hall 2013). However, since promotions using televisions are a traditional way of marketing and promotion, hence it is used widely (Zeng and Gerritsen 2014). The communication objectives a re clearly mentioned, along with the target customers. The objectives of both these promotional brands are to promote tourism of Australia, along with attracting more foreign tourists (Horner and Swarbrooke 2016). The targets markets of both these companies are the elite people as well as the frequent travellers who are have the quest of travelling (Horner and Swarbrooke 2016). The marketing of the tourism products and services of these two brands are effective. The people, who are looking from a travel around, to explore Australia, might choose one of these two brands, as their travel partner (Zeng and Gerritsen 2014). The effectiveness of the promotional television advertisements lies in the facts that television has a wide access to people all over the world (Mariani et al. 2014). Hence, television could be used effectively as a promotional media, to reach the maximum of the people. Moreover, since the television advertisements are in motion, hence it is more appealing (Hall 2013 ). The people are able to get the actual look and feel of the tourism of Australia, and hence they are attracted (Dolnicar and Ring 2014). Using a static media for marketing and promotions is not as effective as that of the television advertisements. However, one of the major drawbacks of the television advertisements is that they come with a statutory warning. Thus, the viewers cannot believe upon, anything that is shown in the advertisements. Moreover, the advertisements are often misleading (Zeng and Gerritsen 2014). The discounts and the offers that are shown in the television advertisements are often not true and there are certain clauses to get the offers (Goodall and Ashworth, 2013). However, those clauses are not mentioned in the television advertisements. Thus, the television advertisements come is an attractive package; however, they are often misleading (Hingtgen et al. 2015). Moreover, the endorsements of the celebrities are also misleading, since they themselves, do not use those products (Hays et al. 2013). Moreover, the queries of the tourists are often not answered through the television advertisements (Mariani et al. 2014). Thus, the effectiveness and the motive of promotions and campaigns are thus lowered with t he use of the television advertisements (Zeng and Gerritsen 2014). One of the essential components of marketing is the effective use of the marketing mix. The marketing mix has seven components, which are essential, while marketing activities are initiated. The components of the marketing mix are as follows: Price: The prices of the products have to be low and reasonable, such that the potential customers could be attracted to use the services and the products (Dolnicar and Ring 2014). Place: The place, where the tourism products and services are available, is essential to attract more customers (Morrison 2013). The availability of the tourism services includes online portals, tourism fairs as well as in-store. The ease of accessibility is essential for the enhancement of the sales. Promotion: Promotion through the television media is important and has a major role to play in promotion of the tourism products and services (Zeng and Gerritsen 2014). Product: The tourism products and services that are offered by the two companies should be appealing and attractive to the potential customers. The attractiveness of the products increases the chances of attracting more customers (Horner and Swarbrooke 2016). The tourism products include stay at good hotels, hood food, along with an unique travel experience. People: The people or the target market has a major influence on the promotion of the tourism brands. The offers should be attractive and according to the requirements of the customers. The people also include the employees of the tourism brand, whose efforts and diligence ensures that the promotional activities could be carried out successfully. Physical evidence: The physical evidence includes actual feel of the experience that both the companies, have to offer to its potential customers (Hingtgen et al. 2015). The physical evidence are important, as the experience of the previous customers could be used effectively, for further promotions. Process: The process highlights the stages that the tourism company has to go through, in order to give the tourists, a memorable experience (Horner and Swarbrooke 2016). The process that leads to the success of the promotions have to be undertaken, such that the effectiveness of the marketing mix could be experienced. All the elements of the marketing mix have to be given adequate importance, to ensure effective marketing and promotional activities (Hays et al. 2013). Moreover, the promotions using the television advertisements are effective, as the potential customers are able to see the actual video of the places, that they are planning to visit (Zeng and Gerritsen 2014). Thus, the television advertisements are much more effective as a promotional media, rather than the direct emails or print media. The use of television advertisements is effective and important for the promotion of the tourism products, in order to enhance the tourism of Australia. Moreover, it is important that the advantages that the television advertisements are offering should be used effectively to enhance the tourism of Australia (Horner and Swarbrooke 2016). Discussion The brands Tasmania Expeditions and Contiki have been widely using the promotional approaches and the campaign strategies. Both these brands have been regularly participating in the travel fairs, along with their television advertisements (Dolnicar and Ring 2014). The travel fairs attract thousands of tourists and they are able to get a clear idea about the travel they are planning (Mok et al. 2013). Moreover, all their queries are also answered face to face, while the brands interact with the potential tourists. The selected two brands Tasmania Expeditions and Contiki, appears to be using the elements of campaign planning approaches (Goodall and Ashworth, 2013). The planning of the campaigns and the steps that are needed to be taken, in order to make the campaign a success is important (Horner and Swarbrooke 2016). The budget of the campaign has to be fixed and allocated (Zeng and Gerritsen 2014). A unique selling proposition, USP, needs to be selected, that will attract the custome rs, along with ensuring that the promotional events are different from the conventional ones. Conclusion Marketing and promotion has a key role to play in enhancing the sale of tourism and the tourism products. The two most famous tourists brands being Tasmania Expeditions and Contiki, uses the television media, in order to promote the services and the products sold by them. Since Australia is one of the most famous and attractive tourist destinations of the world, hence effective promotions of this are significant for the economy of Australia. The Australian government has also taken various initiatives to promote the Australian tourism. The Australian government facilitates monetary funding and promotional activities, such that the country is able to promote its tourism. With the effective promotional events, more foreigners will be attracted to the tourists destinations of Australia, thus enhancing the economy of the country that is largely dependent on tourism. Thus, the importance of the promotional activities has been highlighted, along with the various initiatives that need to be taken, in order to ensure the success of the promotional activities. References Dolnicar, S. and Ring, A., 2014. Tourism marketing research: Past, present and future.Annals of Tourism Research,47, pp.31-47. Goodall, B. and Ashworth, G. eds., 2013.Marketing in the Tourism Industry (RLE Tourism): The Promotion of Destination Regions. Routledge. Hall, C.M., 2013.Wine, food, and tourism marketing. Routledge. Hays, S., Page, S.J. and Buhalis, D., 2013. Social media as a destination marketing tool: its use by national tourism organisations.Current issues in Tourism,16(3), pp.211-239. Hingtgen, N., Kline, C., Fernandes, L. and McGehee, N.G., 2015. Cuba in transition: Tourism industry perceptions of entrepreneurial change.Tourism Management,50, pp.184-193. Horner, S. and Swarbrooke, J., 2016.Consumer behaviour in tourism. Routledge. Mariani, M., Baggio, R., Buhalis, D. and Longhi, C. eds., 2014.Tourism Management, Marketing, and Development: Volume I: The Importance of Networks and ICTs(Vol. 1). Springer. Mistilis, N., Buhalis, D. and Gretzel, U., 2014. Future eDestination marketing: perspective of an Australian tourism stakeholder network.Journal of Travel Research,53(6), pp.778-790. Mok, C., Sparks, B. and Kadampully, J., 2013.Service quality management in hospitality, tourism, and leisure. Routledge. Morrison, A.M., 2013.Marketing and managing tourism destinations. Routledge. Zeng, B. and Gerritsen, R., 2014. What do we know about social media in tourism? A review.Tourism Management Perspectives,10, pp.27-36.

Marketing Communications In A Comprehensive And Integrated Manner

Question: Discuss about the Marketing Communications In A Comprehensive And Integrated Manner. Answer: Introduction Marking and campaigning of any products or services have a key role to play in enhancing its sale or decreasing it. Tourism is an essential sector and is one of the main backbones of the economy. Tourism and its services need to be promoted effectively, such that it can attract thousands of tourists. Australia is one of the most famous tourist destinations of the world. The serene beauty of Australia attracts thousands of tourists from all over the world. However, promotions of the tousrism of Australia have to be done, such that it reaches to people all over the world. One of the most effective media of promotions is the television advertisements (Horner and Swarbrooke 2016). This assignment highlights the importance of promotions and marketing of the tourism products, along with the use of television advertisements, as a mode of marketing. The effectiveness of the television advertisements is also critique in this assignment. The campaign planning approaches are also highlighted in this assignment. Critique One of the most traditional media of promotion and marketing campaign is the television. Before the advent of Internet or various social media, television was the major way of promotion of the products and services (Dolnicar and Ring 2014). The promotion of tourism of Australia is done using television media. Since televisions are one of the common gadgets that people all over the world has, hence the reach of television could be considered to be virtually worldwide (Mistilis et al. 2014). Two of the most popular brands of Australian tourism are Tasmania Expeditions and Contiki. Both of these brands are the major operators in Australia (Goodall and Ashworth, 2013). The brands have a high promotional approach and strategies using various media such as television, print media as well as direct emails (Hall 2013). However, since promotions using televisions are a traditional way of marketing and promotion, hence it is used widely (Zeng and Gerritsen 2014). The communication objectives a re clearly mentioned, along with the target customers. The objectives of both these promotional brands are to promote tourism of Australia, along with attracting more foreign tourists (Horner and Swarbrooke 2016). The targets markets of both these companies are the elite people as well as the frequent travellers who are have the quest of travelling (Horner and Swarbrooke 2016). The marketing of the tourism products and services of these two brands are effective. The people, who are looking from a travel around, to explore Australia, might choose one of these two brands, as their travel partner (Zeng and Gerritsen 2014). The effectiveness of the promotional television advertisements lies in the facts that television has a wide access to people all over the world (Mariani et al. 2014). Hence, television could be used effectively as a promotional media, to reach the maximum of the people. Moreover, since the television advertisements are in motion, hence it is more appealing (Hall 2013 ). The people are able to get the actual look and feel of the tourism of Australia, and hence they are attracted (Dolnicar and Ring 2014). Using a static media for marketing and promotions is not as effective as that of the television advertisements. However, one of the major drawbacks of the television advertisements is that they come with a statutory warning. Thus, the viewers cannot believe upon, anything that is shown in the advertisements. Moreover, the advertisements are often misleading (Zeng and Gerritsen 2014). The discounts and the offers that are shown in the television advertisements are often not true and there are certain clauses to get the offers (Goodall and Ashworth, 2013). However, those clauses are not mentioned in the television advertisements. Thus, the television advertisements come is an attractive package; however, they are often misleading (Hingtgen et al. 2015). Moreover, the endorsements of the celebrities are also misleading, since they themselves, do not use those products (Hays et al. 2013). Moreover, the queries of the tourists are often not answered through the television advertisements (Mariani et al. 2014). Thus, the effectiveness and the motive of promotions and campaigns are thus lowered with t he use of the television advertisements (Zeng and Gerritsen 2014). One of the essential components of marketing is the effective use of the marketing mix. The marketing mix has seven components, which are essential, while marketing activities are initiated. The components of the marketing mix are as follows: Price: The prices of the products have to be low and reasonable, such that the potential customers could be attracted to use the services and the products (Dolnicar and Ring 2014). Place: The place, where the tourism products and services are available, is essential to attract more customers (Morrison 2013). The availability of the tourism services includes online portals, tourism fairs as well as in-store. The ease of accessibility is essential for the enhancement of the sales. Promotion: Promotion through the television media is important and has a major role to play in promotion of the tourism products and services (Zeng and Gerritsen 2014). Product: The tourism products and services that are offered by the two companies should be appealing and attractive to the potential customers. The attractiveness of the products increases the chances of attracting more customers (Horner and Swarbrooke 2016). The tourism products include stay at good hotels, hood food, along with an unique travel experience. People: The people or the target market has a major influence on the promotion of the tourism brands. The offers should be attractive and according to the requirements of the customers. The people also include the employees of the tourism brand, whose efforts and diligence ensures that the promotional activities could be carried out successfully. Physical evidence: The physical evidence includes actual feel of the experience that both the companies, have to offer to its potential customers (Hingtgen et al. 2015). The physical evidence are important, as the experience of the previous customers could be used effectively, for further promotions. Process: The process highlights the stages that the tourism company has to go through, in order to give the tourists, a memorable experience (Horner and Swarbrooke 2016). The process that leads to the success of the promotions have to be undertaken, such that the effectiveness of the marketing mix could be experienced. All the elements of the marketing mix have to be given adequate importance, to ensure effective marketing and promotional activities (Hays et al. 2013). Moreover, the promotions using the television advertisements are effective, as the potential customers are able to see the actual video of the places, that they are planning to visit (Zeng and Gerritsen 2014). Thus, the television advertisements are much more effective as a promotional media, rather than the direct emails or print media. The use of television advertisements is effective and important for the promotion of the tourism products, in order to enhance the tourism of Australia. Moreover, it is important that the advantages that the television advertisements are offering should be used effectively to enhance the tourism of Australia (Horner and Swarbrooke 2016). Discussion The brands Tasmania Expeditions and Contiki have been widely using the promotional approaches and the campaign strategies. Both these brands have been regularly participating in the travel fairs, along with their television advertisements (Dolnicar and Ring 2014). The travel fairs attract thousands of tourists and they are able to get a clear idea about the travel they are planning (Mok et al. 2013). Moreover, all their queries are also answered face to face, while the brands interact with the potential tourists. The selected two brands Tasmania Expeditions and Contiki, appears to be using the elements of campaign planning approaches (Goodall and Ashworth, 2013). The planning of the campaigns and the steps that are needed to be taken, in order to make the campaign a success is important (Horner and Swarbrooke 2016). The budget of the campaign has to be fixed and allocated (Zeng and Gerritsen 2014). A unique selling proposition, USP, needs to be selected, that will attract the custome rs, along with ensuring that the promotional events are different from the conventional ones. Conclusion Marketing and promotion has a key role to play in enhancing the sale of tourism and the tourism products. The two most famous tourists brands being Tasmania Expeditions and Contiki, uses the television media, in order to promote the services and the products sold by them. Since Australia is one of the most famous and attractive tourist destinations of the world, hence effective promotions of this are significant for the economy of Australia. The Australian government has also taken various initiatives to promote the Australian tourism. The Australian government facilitates monetary funding and promotional activities, such that the country is able to promote its tourism. With the effective promotional events, more foreigners will be attracted to the tourists destinations of Australia, thus enhancing the economy of the country that is largely dependent on tourism. 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